The rise of a new generation of consumer groups, changes in market demand concepts, development, and transformation of the household goods industry-household line.
New industry trends are becoming more and more obvious: customization, environmental protection, simplicity, and intelligence. Recently, industry insiders have said that with the development of the household daily necessities industry and the continuous changes in the economy and policy environment, as well as the rise of a new generation of consumer groups, the overall market demand may change at any time. In the future, companies need to base themselves on market changes, Seize the development trend of the household daily necessities industry.
The concept of customization has been hot for many years. In the past year, such personalized home products have gradually become ordinary home decoration.
The normal state. Insiders said: "There has been public data disclosure. Custom homes in developed countries account for 60% of the total market share.
And now China's custom homes account for only 20% of the market. As people's requirements for home life become higher and higher, the proportion of custom homes also increases.
At present, the domestic market for custom homes is still in its infancy, and there is still plenty of room for development in the future. According to the survey, the custom-made homes in provincial capitals are mainly concentrated in cabinets, cloakrooms, children's bedrooms, and home furnishings. Custom-made home products are convenient, economical, and personalized. Consumers like it. However, compared to standard finished homes, custom homes have higher requirements for the design and targeted services, and they will greatly test homes from the needs of home size, structure, function, and color. If the comprehensive capabilities of the company are not handled properly, there will be more and more conflicts. Industry insiders said that custom homes also require comprehensive business requirements, and need to improve design and research and development capabilities, brand promotion capabilities, information application capabilities, sales Service network, large-scale flexible customization capabilities, etc., involve all aspects of production and operation.
In recent years, environmental protection has become a hotly debated topic, and this topic has also caused consumers' attention to environmentally friendly homes.
Everyone thought that environmental protection was important, but now consumers are increasingly thinking that environmental protection is the first place before beauty and function. Young adults will also choose more stable styles in children's homes for adult home use, which shows that consumers are environmentally friendly to homes.
"From a diet of a children's home dealer store manager. More than 50% of consumers in China pay great attention to the environmental protection of their products when buying home products, and more than 30% of consumers regard environmental protection as the primary standard, and this proportion is expected to increase year by year. We learned from major home furnishing stores in Guangzhou that in 2018 home furnishings, environmentally friendly home products accounted for more than half of total sales. This choice of consumers also brings some environmentally friendly home furnishing companies There are many business opportunities. It also shows that environmental protection has become the mainstream of consumption in the building materials and home furnishing industry, and this mainstream will continue in 2020.
"The domestic smart home started late and has not yet developed into a climate, but this trend is unstoppable."
With the development of science and technology, "smart" has become a way of life and social trend.
The industry has also begun to focus on user needs and keep up with social trends. It has been involved in the research and development of smart homes, bringing convenience to consumers' lives.
At the same time, it also increases the competitiveness of enterprises in the market.
The current smart home in the Guangzhou market has been reflected in all aspects of life. The first is intelligent security, such as home access control,
Can lock, camera. Secondly, smart home appliances, refrigerators that can keep fresh fruits and vegetables and dry goods, double buckets separate washing machines, No-clean washing machines, smart floor sweeping robots, smart window cleaning robots, smart toilet covers, smart pillows.
It is now popular in the Guangzhou market. The smart home market has grown significantly from 2011, and manufacturers have begun to deploy smart homes two or three years ago. Entering 2017, the number of smart home companies has increased significantly. However, from a macro perspective of the industry, the intelligent and informatization construction of the domestic home furnishing industry is progressing slowly. As many new technologies in the field of artificial intelligence gradually mature and begin to be applied to the industry, there is still much room for development in the future.
In the last fashion trend in the home industry, the simple modern style was overwhelmed by luxury styles such as American and European. "And from 2017
Since the beginning of the year, simple wind and cold wind have made a comeback again. "This year, I can clearly feel that many owners have installed materials for their homes.
And the choice of decoration style, it is more simple, not to do complicated TV wall, sofa background wall, ceiling, but choose Nordic Simple, Japanese-style, modern simplicity and other styles. Home textile styles are also fresh and solid. But in terms of home quality.
People are more concerned, such as pure solid wood home furnishings, flooring, pure cotton, silk home textile products and so on. The price of these supplies
It's not low, but the style is simple. Carefully taste it with a low-key luxurious feeling. "
We found that with the improvement of living standards and changes in the consumption environment, consumers' aesthetic concepts have also changed.
The simple and comfortable style of the bureau has become a favorite of the market. Several leaders of building materials companies said that following the changes in the prevailing market trend, the business thinking of most brands has also changed, starting to change from selling products to selling lifestyles and paying more attention to household products.
The importance of design. Home purchase and decoration consumption are an important part of household expenses. Catering to consumer demand, launching environmentally friendly, simple and beautiful products and seizing market share are the current priorities of home brand companies.